Strategy Consulting

Take Your Email Campaigns to the Next Level

Are you just getting started with email marketing or looking to improve your existing approach? Do you struggle with how to integrate email marketing into your overall marketing strategy and your existing customer database? We can help. The Katey Charles Communications team has decades of experience in email marketing strategy and can help you develop a solid plan to meet your business needs. As with all of our services, strategy consulting is customized to address your unique needs.

Our strategy consulting services include:

Integrating email marketing into an overall marketing plan.
ESP selection and migration plans.
Email marketing program “launch” packages to ensure you get started with a solid foundation.
Overall email campaign strategy and ROI tracking.
List management, growth and segmentation strategy.
Re-engagement campaigns.
Active/inactive subscriber management.
Database integrations.
Personalization.
Triggered/transactional messages.
Cart and browse abandon campaigns.
Order confirmations, shipping notifications and other transactional messages.
Best practices for boosting subscriber engagement.
Deliverability consulting and best practices.
Subscriber experience audits.

Annual strategy sessions are available to all clients to identify year-over-year success and challenges as well as opportunities to improve your overall email campaign.

Ready to take your email marketing strategy to the next level? Contact us today to set up a strategy session.