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Tips: Key Steps in E-Mail Marketing

Understanding how e-marketing works opens the doors to building a successful email campaign. These key steps outline the basics needed to execute a valuable campaign as well as describe some great features we can offer you as a client.

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1. MEET AND GREET YOUR SUBSCRIBERS/CUSTOMERS
Customizable form. Utilize our customizable sign up (or "survey") form to capture subscriber interests and demographics, automatically segmenting your list and helping you understand how to better serve your subscribers.

Automatic welcome. Send a welcome letter to your subscribers automatically, confirming the subscription and making a great first impression.


2. BUILD YOUR MESSAGE
Custom templates. Employ our template library, image library, HTML editor, AOL editor, personalization inserts and intuitive Message Wizard to create intelligently designed email campaigns that are personalized, targeted and correctly formatted.

Targeted communications. Send targeted emails according to the detailed interests and demographics of your subscribers.


3. EXECUTE THE CAMPAIGN
Timed scheduling. Schedule the exact date and time the email will be sent.

Personalized delivery. Automatically personalize every message sent with the subscriber's name, interests or any other demographics collected.

Custom messages. Send messages based upon information gathered from a custom sign up (or "survey") form that you can build and link to your website.

email sensing technology. Deliver the perfect email format (HTML, AOL or plain text) to a subscriber's inbox through email sensing technology.

Intuitive messaging. Convert HTML messages into AOL and plain text formats with the click of a button.

Bullseye formatting. Gather opt-in subscribers from any page on your website and track which pages generate the most sign ups.


4. MANAGE SUBSCRIBERS
Opt-out management. Automatically remove opt-outs from your database.

Bounce Handling. Automatically tracks bounced email addresses and "cleans up" your list.

Auto segmenting. Subscribers are easily segmented by interests or demographics.

Import/export support. Import and export lists with ease.

Advanced custom searching. Search and query your database by custom fields.


5. TRACK RESPONSE
Itemized reports. Track the number of emails sent, opened, bounced and delivered.

Detailed statistics. View click-through and response rates.

Track promotion response. Examine specific subscribers responding to a promotion within a message.

Examine revenues. Track revenue generated by an email campaign or special offer.

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